Nomadic Mongolian Shepherds learned the secret of making excellent cashmere thousands of years ago.
They found it by roaming the plains of Mongolia with their goats in search of the best wild meadows and pastures.
The secret ingredient to making the best cashmere in the world is “joy.”
It turns out that such cashmere produces the happiest goats in the world.
When goats are herded and put under the conditions of industrial animal husbandry, they secrete stress hormones, resulting in the production of wool of variable and poorer quality.
The true joy for Mongolian goats is to wander together in the open plains and pastures of Mongolia.